On November 11th, many people around the world celebrate Singles' Day, a holiday that originated in China in the 1990s as a way for singles to embrace their single status and shop for themselves.

The holiday is often associated with young adults in China, who started celebrating being single as a counter to Valentine's Day. The event emphasizes self-love and market promotions, especially online.

Major retailers, especially e-commerce platforms like Alibaba, have capitalized on this holiday, making it one of the biggest online shopping days globally. It has grown into a commercial phenomenon, surpassing Black Friday in sales.

Initial celebrations were relatively modest, but it has evolved into a massive shopping festival with billions of dollars in sales. In 2020 alone, Alibaba reported over $75 billion in sales on this single day.

Although Singles' Day started as a day of self-appreciation, it offers opportunities for friendship, connection, and celebrating individuality while treating oneself.

The holiday is often marked by various events, parties, and activities that cater to singles, helping to foster connections among those who celebrate it.

What do you think about celebrating your singleness? How do you like to treat yourself?